Loose Change 9/11 Documentary
Born from a college project in 2002, Loose Change evolved into the most-watched 9/11 documentary, with 300+ million downloads worldwide. Directed by Dylan Avery and produced by Korey Rowe and Jason Bermas, this viral film series exposed critical anomalies in the official narrative through forensic analysis, suppressed evidence, and exclusive interviews with first responders excluded from the 9/11 Commission. Its final cut version (2009) integrated peer-reviewed findings on molten steel and thermite residue at Ground Zero—key evidence.
A College Project Turned Global Phenomenon
Dylan Avery (Director): In 2002, while studying film at SUNY Sullivan (a community college in New York), Avery began Loose Change as a student project titled The Pentacon. Initially, he aimed to explore alternative theories about the 9/11 attacks, inspired by online forums and early skeptic writings like those of theologian David Ray Griffin.
Korey Rowe (Producer): A childhood friend of Avery and an Iraq War veteran, Rowe funded the initial production with his military savings. His combat experience fueled skepticism about government narratives, driving his commitment to the project.
Jason Bermas (Researcher): Joined as a collaborator, contributing investigative work on anomalies like NORAD tape discrepancies and Pentagon evidence. His background in grassroots activism shaped the film's confrontational tone.
From left, Dylan Avery, Jason Bermas and Korey Rowe in 2006.
Production Challenges in New York
DIY Ethos: With a budget under $6,000, the trio worked from a makeshift studio in Oneonta, New York. They sourced footage from public archives, TV broadcasts, and amateur videos, editing on consumer-grade software.
NYC's Shadow: Despite geographic proximity to Ground Zero (120 miles north), the filmmakers faced hostility from New Yorkers directly affected by 9/11. Firefighters' families and survivors criticized the project as exploitative, creating emotional tension during early screenings.
Breakout Success and Personal Toll
Viral Ascent: After releasing the first cut in 2005, Rowe leveraged BitTorrent for free distribution. The film amassed 300+ million views, becoming an
internet blockbuster
(Vanity Fair).Backlash:
Rowe faced military disciplinary threats for his involvement while serving in Afghanistan.
Avery grappled with death threats and accusations of treason, later admitting,
We were naive about the backlash
.
Core Revelations
WTC 7's Freefall Collapse: Documented the 47-story tower's collapse (unhit by aircraft), later declared by Senator Ron Johnson in 2025 as
didn't come down in any other way than a controlled demolition
.Pentagon Inconsistencies: Analyzed damage mismatch and absence of plane debris contradicting official reports.
NORAD Tapes: Revealed suppressed communications.
The film amplified testimonies of firefighters and first responders whose accounts were excluded from official investigations—a critical gap highlighted in the Ground Truth book.
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